VP Communications & Marketing

Location: WASHINGTON, DC, United States
Organization: Exelon Business Servcs Co, LLC
Job ID: 245306
Date Posted: Jan 24, 2023
Job: Communications

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Job Description

Description

Be a part of something powerful at America's leading energy provider!

At Exelon, our people are the heart and soul of our business. Whether it's powering lives, supporting communities or collaborating with colleagues, an Exelon employee is talented, compassionate, forward-thinking and inspired. We are a Fortune 200 company united by our values and shared vision for a cleaner and brighter future. We encourage curiosity, value diverse perspectives and we never stop looking for ways to be, work and do better. We know the future is in our hands. That's why we're looking for people like you, who have the power to make a difference.

As the nation's largest utility company, we serve more than 10 million customers through six fully regulated transmission and distribution utilities -- Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco). All 18,000 of us are committed to delivering safe, reliable and affordable energy to our customers, strengthening our communities, supporting a clean energy future and reducing our impact on the changing climate.

Our people are empowered to evolve and advance their careers in an open and inclusive environment. We pride ourselves on being the kind of place where people want to come, stay and grow -- whether that's in the role and path they start in or in new and exciting career opportunities across our business. We know that investing in our employees' futures strengthens ours, which is why we offer competitive compensation, incentives, opportunities for career path changes, and health and retirement benefits.

PRIMARY PURPOSE OF POSITION

The VP of Communications & Marketing will be responsible for the development of the vision and implementation of a multi-faceted communications and marketing program to maintain and enhance the positive reputation of three of Exelon’s energy delivery companies in the Mid-Atlantic region—Pepco, Delmarva Power and Atlantic City Electric.  As part of Exelon’s Corporate Affairs leadership team, this position leads the effective engagement of all key internal and external stakeholders in service areas encompassing Washington, DC, and parts of Maryland, Delaware and New Jersey to support business outcomes and the achievement of the company’s strategy.


PRIMARY DUTIES AND ACCOUNTABILITIES

  • Overall responsibility for design and execution of a comprehensive internal and external communication and marketing strategy using multiple formats and media to maintain and increase awareness of operating company’s key community goals and achievements, differentiate the organization competitively as an environmental and business leader, and cultivate and sustain critical relationships. (30%)
  • Oversee the development and execution of the annual marketing plan and subsequent omni-channel marketing communications plans that support the company’s brand and business strategy. (25%)
  • Maintain open and ongoing communication to exchange relevant information with senior management, other business units and other corporate departments to effectively manage and modify communication and marketing programs; serve as designated point person in all aspects of communications to ensure message continuity, clarity and accuracy.  (15%)
  • Integrate departmental strategies and efforts with other external-facing and operational departments to ensure a united focus on business objectives and collaboration on key messages. (10%)
  • Maintain awareness of economic, social and political trends that may affect operating company; make recommendations to aid in the recalibration of strategies and plans accordingly. (10%)

  • Serve as counselor to senior management on communications, marketing, digital, social, and corporate
    reputation issues.  (5%)

  • Cultivate and maintain positive, productive relationships with high level stakeholders, including national and local news media, industry groups and trade associations, vendors, and community leaders. (5%)

 

Qualifications

MINIMUM QUALIFICATIONS

  • Bachelor’s or graduate degree in journalism, communications, marketing, or related field.
  • The ideal candidate will have at least 15 years of progressively responsible experience and technical know-how in strategic communications in support of marketing and business goals.
  • Proven, successful experience in leading a broad base of internal and external communications functions including key message management, employee communications, speech and presentation support, copywriting and editing, script-writing, and multiple forms of electronic communications including interactive and social networking.
  • Excellent copywriting skills in conjunction with the overall communications plan; effective writing and editing skills for all materials produced by Marketing & Communications as well as other key customers within the organization
  • Strong strategic, creative, and progressive thinking, ability to handle ambiguity, strong attention to detail and well-organized with dependable follow-up and follow-through..


PREFERRED QUALIFICATIONS

  • Direct supervision of a team of professional and administrative employees.
  • Interfaces with utility senior leadership, other areas of the company including corporate communications and legislative groups; may be utility spokesperson.

 

 

 

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